October 12, 2015
Accolade Chief Medical Officer and Chief Health Assistant Dr. Alan Spiro was invited to present at the 2015 America's Health Insurance Plan's (AHIP) Consumer and Digital Health Forum in Chicago.
The forum will focus on the convergence of technology, health, data analytics, mobile health (mhealth), and the new customer-focused ecosystem.
In a session entitled, “CMO²: Aligning the Chief Medical Officer and Chief Marketing Officer,” Dr. Spiro and Wunderman Health's Chief Marketing Officer Lindsay Resnick will explore how these powerful positions can partner to maximize the effectiveness of healthcare and wellness programs aimed at managing care and changing behavior. Dr. Spiro will also share Accolade's trust-based model and discuss how asking questions and engaging consumers leads to better care.
The session is scheduled for Oct. 13 at 11:45 a.m. at the Swissôtel in Chicago, IL. AHIP's Consumer and Digital Health Forum runs through Oct. 14.
More information on the session may be found on AHIP's website.